Incorporate A Digital Marketing Company To Stay Ahead In The Competitive Market

Marketing strategy plays a very imperative role in whirling a business into a successful brand. There exists a massive demand in terms of digital marketing platform in past few years but now with the advent of Digital Marketing Services, the problem has vanished as many businesses are opting for digital marketing to reach their audience. A well-reputed and professional digital marketing company takes the responsibility of doing marketing and advertising your business products and services so that you can rest in peace. Business that is new must make use of these services so as to get high returns on investment. No other services assures to bring same results like digital marketing as only these services promises to offer guaranteed results in few months.The Common Services OfferedMost of the services consist of social media marketing, email marketing, digital advertising, content marketing, search engine optimization, influencer marketing, digital marketing and conversion rate optimization. These services are quite useful in growth as well as expansion of your business. These services are quite useful in today’s business compared to the conventional means of marketing. However, these services are quite useful in promoting the business.Tips For Hiring The Most Compatible Company · In order to hire the best, carry out detailed research on their familiarity, practices, team of marketers, previous projects and many others. By doing so, you can come to a conclusion whether to hire them or not.· Always check for the reputation of the firm because there are numerous digital marketing campaigns scattered all over the internet. Firms that are highly reputed would have undergone challenges and difficulties in serving their customers. You must pick up highly experienced and reputed online services for your business needs.· Compare the cost with others so that you can finalize for the best service in reasonable rate.· Enquire about their tools and techniques so that you can get digital marketing as per the latest trends.Benefits · High Quality Service: Choosing a proficient company will assure for top-quality service. A professional company will develop and implement efficient marketing techniques for your business. They usually have well trained and skilled professionals who work with full commitment and dedication for the successful marketing strategies depending upon the requirements of the customers and their business.· Hit The Targeted Audience: By incorporating the right strategies for your business, you are sure to get benefit from wider range of prospective and potential customers. None of the business can reap success without targeted audience so it is essential to create marketing depending upon their necessities.· Cost-Effective: Outsourcing your business marketing services to a cost-effective company will reduce your burden as well as save money from employing team of in-house marketers. Usually they have specialists who have several years of experience in marketing field. However, they will offer a detailed plan on your marketing cost in advance so that you can do everything in progress without worrying about money.

Personal Brand Building – An Expat’s Secret Weapon in the War for Talent

A Brand Called You?As many of you will know, Tom Peters coined the terms personal branding and “Brand You” in 1997 and, according to Execunet, it is now the number one career management tool used by executives worldwide. How and why did this happen – and what does it mean to you as an expat overseas?As the nature work force has changed through globalization and the IT revolution, there is no longer a job-for-life, and competition is fierce and internationally pervasive. In China, for example, localization is rife: you are only as good as your last project or position. It’s not just who you know that counts, but who knows you and what unique value you are perceived to have that your client or employer feels they must have.What is Personal Branding?Just like branded goods, people have brand attributes. A personal brand is simply your unique promise of value, that which distinguishes you from competitors. Personal branding refers to the process by which this value proposition is communicated to your selected target audience (your “brand community”), using various on-brand platforms, clearly, consistently and constantly (3 Cs of branding) to achieve specific goals. We all (probably) think the same things when we think of Subway (eat fresh) and Disney (happy) and even Oprah and Madonna. Martha Stewart has widely acknowledged for many years that she is a brand. What do people think of when they think of you? To be successful, your brand has to be authentic; a personal brand is never created, rather it is unearthed, polished and put in the right setting, rather like a rough diamond.Why do we need it?Does this sound egotistical and vain? Consider, then that:Strong Brands:- Are more valuable assets and can thrive in recessions and downturns, potentially protecting you against localization and redundancy
- Make you more visible – to hiring managers and recruiters
- Can extend their product lines (think Starbucks, MacDonald’s)
- Set you apart – differentiate yourself from other vying for the same positions and opportunities – and more clearly communicate the unique value you can deliver
- Help you win opportunities you may not be the most obvious applicant for
- Can command a higher salaries or fees – people expect to pay more for premium brands – not commodities
- Increase their market valuation (90% of the top soft drink manufacturer’s market value is reported to be its brand)
- Ensure people will trust you more and judge you less harshly if you make a mistake (Oprah?)
- Can attract and also retain quality staff and partners
- DRIVE SALES AND PROMOTE NOT JUST A WANT, BUT A NEED TO BUYWho Needs Personal Branding?With over 22% of people worldwide using the internet globally, and more than 80% of users searching candidates and clients online, (and less than 20% of people actually “ego-surfing” – checking their online results), not cultivating, controlling and protecting your personal brand is not optional these days.If you want to be known for something and develop an area of thought leadership (CEOs, executives, entrepreneurs), build a following (authors, speakers, CEOs) or a reputation for your expertise (entrepreneurs and consultants), or even just be known as a high performer or potential in your industry or company (everyone?), then branding yourself and knowing how to market your authentic value proposition effectively and selectively is essential.How do we find our personal brands?You already are a packaged brand, like it or not. You have a personality and people perceive you in a certain way, but there is a lot you can do to identify and emphasize the positives of your brand, which will guarantee distinction in your career or business.Discover, Communicate and Build your Brand to Land Your JobThe three processes brand strategists use are extract, express and exude. Who you are (your authenticity), who needs to knows you (your selected target audience) and how you stand out from your peers (differentiation) is the extract phase, and your ‘personal brand’ is at the intersection of these three factors.Extract: Involves introspection (a clear understanding your own motivated strengths and weaknesses) and getting external feedback through references, assessments, 360 brand assessments, performing a detailed SWOT analysis and being clear on exactly what is the value you can deliver and to whom. Take into account your similarities and key differentiators from your competitors. You will also need to examine your values, passions, vision, purpose, and set clear and measurable goals.Combine this information into a compelling statement that communicates your unique and authentic value, says clearly who you serve and how you serve them, you will have a GPS for your brand. Weave all this information into a branded biography that tells a story and creates an emotional connection with your reader and build the foundation for your new personal branding marketing collateral.Express your brand: When you are clear about your personal brand and the top 5 attributes you need to emphasize to resonate with your target audience, you can communicate your brand message to your target audience making it visible and credible, using the appropriate vehicles. Strong brands are known for something, not many things, and they are sending a clear, consistent message constantly. Are you using channels that your selected audience use and appreciate to communicate a strong message?You must ensure you are managing your brand environment and exuding your brand with everything you do, buy and use. Examine all aspects of your life style: wardrobe, accessories, surroundings. What is the brand message they send to your brand community? Do they add or detract from your brand’s core message? If your primary attribute is ‘forward thinking’, for example, do you use an appropriate PDA to support this? If it’s ‘professional’ how does your appearance reflect this? What does your work or meeting space say about you? Should it be Starbucks or a particular (boutique?) hotel lobby? Is it tidy, corporate or trendy? More to the point, is it ‘on brand?”Bottom Line for Expat Entrepreneurs, Executives and Job Seekers?Identifying and clearly communicating your unique differentiation in the candidate or business market will help you be found by your target audience on and offline, boost your chances of landing a job you may not otherwise be considered for and help you stand out and be memorable so that you can increase your chances of winning or maintaining your target position in Asia’s war for talent.

8 Main Advantages of New Launch Projects Vs Resale Property Units

Difference between new launch projects and resale propertyNew launch projects are developments under construction. These properties have not yet been built, and developers sell their units off the floor plan. Sometimes, the developer builds show suites or a mock-up of the layout to help prospective buyers to visualise the space and placement of furniture.On the other hand, resale units are completed properties, and buyers go into the actual unit to inspect and observe what they are going to buy.At first glance, it may seem that the resale unit is the better investment choice. Firstly, the buyer can see exactly what she is getting. Is the unit bright and breezy? Is the view blocked? Is the noise from the busy road below travelling up into the unit? In a resale unit, the buyer is able to gauge for herself.Secondly, since the resale unit is completed, the unit can be used immediately for own occupation, or for rental purposes. In a new launch project development, the property may take up to 5 years to construct. This results in loss of enjoyment of property, or loss of rental income.Nonetheless, despite these two disadvantages, there is significant upside to buying a new launch project. Here are the 8 main advantages of buying a new launch project.8 advantages of buying a new launch project1) The buyer enjoys low instalment repayments while the property appreciates in value.The monthly repayment of new launch projects are low, due to the progressive payment schedule. As such, during the construction phase, the monthly instalment is low. At the same time, the market price of the property is increasing. This results in a very good return on investment (ROI).Compared to resale units, the monthly repayment is the full instalment, which lowers the ROI of the investment.2) For project launch, there is no depreciation of the asset before the property is completed.All properties depreciate in value (it is the land that the property is on, that appreciates in value. As such, from year 0 onwards, the property is declining in value. When a buyer buys an older resale property, the property has already lost a significant portion of its value.However, if she buys a new launch project, the property does not depreciate in value. As it is not completed. the property does not even hit year 0.3) In Singapore, there is a Seller Stamp Duty (SSD), levied on the seller, if they sell their units within the first four years of purchase.As such, a buyer of a resale unit must quickly find a tenant. If she doesn’t, she will be paying hefty monthly repayments while having an untenanted unit. Selling is not an option to her as the SSD is very expensive and if she sells, she will make a big loss of her investment.However, a buyer of a new launch project is spared from hefty monthly repayments, as mentioned in point 1. The construction period is counted towards the four year period. Usually, when the property is ready for occupation, the four year is up, and SSD is no longer applicable. The buyer of the new launch project now has both the options to rent the unit out, or sell it away. Both options will give her a gain on her investment.4) A new launch project is a new property. A resale property is a second-hand property, or third-hand property, or more. There is a novelty factor in staying in a new property, for the buyer, or for the tenant.5) In promoting and marketing new launch project, the developer sometimes gives huge discount, subsidies, or vouchers to induce the sale. However, for resale units, individual owners do not give discounts, subsidies, or vouchers. As such, it is possible to negotiate a better deal with developers, than with individual sellers.6) When purchasing a resale property, there could be hidden costs that is not apparent, such as repair costs, or pest termination costs. This is common, especially if the buyer is not accustomed to checking a unit carefully for defects and problems.Thus, the ROI may be lower than expected if the repair costs are factored in.For a new launch project, there is peace of mind for the buyers as developers are required by law to rectify any defects for a period of one year. There is no hidden repair costs, and no nasty surprise when the buyer or tenant moves in.7) When a new launch project is completed, the condominium facilities at new launch are at its best condition to be enjoyed.The gym have fully functional equipments, the gardens are beautifully landscaped and the pool is clean and nice.For an older resale property, the facilities may be poorly maintained, and enjoyment of poor equipments and facilities will not be as complete.8) Lastly, it is always cheaper to buy a new launch project when it is not complete. The price of the same unit is always higher when the construction finishes, and buyers and tenants can move in.For an investor with a keen eye on good ROI, it makes sense to purchase the unit when the price is low (under construction), than when the price is high (completed).Therefore, although buying a resale property offers immediate use of the property, buying a new launch project is the better choice for investors. As elaborated in the eight points, buying new launch project offers a better ROI than resale property, for investors looking to fight inflation and increase personal wealth.

Promote Your Business Online With Tactics That Are Highly Profitable

In this article I am going to share with you one of the most practical ways you can promote your business online with tactics that are highly profitable. If you are running a small business then you don’t need me to tell you the importance of profitability. Although I don’t know you personally, I am pretty sure your costs are always under pressure, and no matter what you do there is always a point below which you can’t drive your costs any lower. Am I right?Which is why you and I both know it is vital to squeeze every possible bit of profit out of your sales and marketing efforts.The internet is the largest business opportunity in the world, and if you can maximize the opportunity and learn how to promote your business online with low or no-cost methods then you can make a lot more profit.Article writing is one of the very best ways to promote your business online with no need to spend any money at all. Because article marketing is 100% free, and enables you to obtain free search listings within Google, Yahoo and other search engines.How does it work? Since you are running a business then you already have expert knowledge in your own area of business. And the internet is the number one place people look when they are searching for information about something. So you can combine both of these factors to create a highly profitable way to promote your business online with article marketing.Here is how it works:1 – Think of a product or service that your business offers, which solves a problem.
2 – Write an article about the problem and how it can be solved.
3 – Submit your article to the online article websites which will publish it, and it will get listed in the search engines.
4 – When someone does a search on the internet looking for the solution to the problem which you have written your article about, then they will find and read your article.
5 – By writing a helpful article then you can easily direct people from the article to your website for them to find out more.Article marketing when it’s done properly works really well, and can be one of the most profitable ways to promote your business online with no need to spend any money. Hopefully this short explanation has been useful in helping you to realise that you don’t need to spend a fortune to use the internet to make money for your business.